It is difficult to navigate opinion in order to determine the right course through complex, uncertain and business-critical situations. Reliance conducts market and social research, focusing on delivering research that can serve at a platform for informed decision-making around strategy, communications and engagement.
We have experience across a series of key industrial sectors, and our expertise includes opinion and behavioural research in the areas of reputation and stakeholder relationship, policy & strategy, communications & engagement, retail shareholders, and employees. Our team applies this experience in designing research approaches specific to each project using a range of qualitative and quantitative methodologies. These include in-depth interviews and focus groups, deliberative research forums and online communities, social media analytics, ethnography and observation, face-to-face, online and telephone surveys.
In the digital space, collecting and analyzing the data provided through our clients’ digital and online activities provides valuable insight, not only on the effectiveness of a company’s recent activities but also tangible feedback and data which may help shape future campaigns. Our team helps to select and collect the right metrics to ensure that data are measured and evaluated correctly, and in the context of harder to measure qualitative measures like sentiment and verbal feedback.
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At Reliance, we help clients analyze the market, target audiences and demographics with a view to supporting existing revenue and generating new business.
Our areas of advice and expertise include: