Reliance helps clients in connection with IPOs (Initial Public Offering), which for every company is an intense and challenging process.

We support our clients in every step of the IPO process – from the early preparation process, during the months leading up to the ‘intention to float’ announcement and the filing for a public listing, during the offer period and listing day, and during the early months as a public company. We approach IPOs in a holistic manner.

We partner with our clients – in collaboration with investment banks and financial advisers – to develop a compelling equity story, investment case and narrative, and articulate it within relevant regulatory boundaries and guidelines. We advise on developing the key communications and investor relations messages, and content, relevant for external and internal stakeholders, including vision and mission as well as all relevant IR communications tools.

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Once listed, we help our clients navigate in the stock market so they avoid making costly mistakes.

We maintain relationships with other relevant stakeholders specializing in IPOs, including investment banks, law firms and financial journalists, and make use of our extensive international network in connection with international IPOs.

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At Reliance, we help clients optimize their IPOs, including providing ongoing investor relations support, once the company has gone public. This is backed by our deep insight and experience in the IPO area, including from our past roles as e.g. heads of investor relations (IR), senior equity analysts, senior investment bankers and financial journalists. Hence, we understand the key stakeholders and how to optimize our clients’ interest, position and reputation among these stakeholders.

Our areas of advice and expertise include:

  • Advertising
  • Analyst & investor training
  • Communications platforms – multi channel
  • Communications strategy & plan
  • Content marketing
  • Contingency planning
  • Corporate website & investor site
  • Digital solutions – web, apps & social media
  • Equity story, investment case & narrative
  • Financial PR
  • IR calendar wheel
  • IR conducted best practice
  • IR function – development & implementation of IR function & company infrastructure
  • IR training of relevant company officers
  • Interim IR management support
  • Life on the stock exchange after the first day of listing
  • Management presentation rehearsals
  • Media & message training in our own TV studio
  • Media relations
  • Post-IPO perception studies
  • Preparing the company for the stock exchange
  • Regulatory and compliance related matters
  • Retail investor brochure
  • Retail/private investors
  • Share of voice among institutional investors
  • Shareholder targeting
  • SOPs (Standard Operating Procedures) for IR
  • Stock exchange announcements, press releases & presentations
  • Story telling & messaging
  • Templates for quarterly earnings announcements
  • Update of corporate design & templates
“We help clients optimize their IPOs, including providing ongoing IR support, once the company has gone public”