Our People

Poul Lykkesfeldt

Senior adviser and managing partner

Poul Lykkesfeldt has over 35 years of Danish and international experience within the areas of transactions (IPOs, ECM and M&A), financial PR, media relations, investor relations, crisis communications, corporate finance, equity research, stakeholder communication, ESG communications and C-level counseling. Poul holds a master’s degree in economics, and a PED from IMD, Lausanne. Poul founded Reliance A/S in 2005.

Contact:
+45 20 21 71 30
pl@reliance.dk

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Poul Lykkesfeldt’s professional experience includes:

2005- Reliance A/S, Senior Adviser and Managing Partner
2000-2005 Alfred Berg ABN AMRO, Senior Pharma and Biotech Analyst
1999-2000 KPMG, Director, KPMG Corporate Finance
1992-1999 Novo Nordisk, Director, Head of Investor Relations, and acting Deputy Head of Group Communications (1992-1993: Manager, Corporate Development)
1990-1992 Gudme Raaschou, Vice President, Corporate Finance
1987-1990 S.G. Warburg (now UBS Investment Bank) (London), Associate, Corporate Finance
1984-1987 Stockbroker Erik Møllers Eftf., Head of Equities Research

Poul is a former member of the board of directors of DIRF (the Danish Investor Relations Association). Further, he is the author of ’Investor relations – a book on stock market relations’.

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Lars Barfoed

Senior adviser and principal

Lars Barfoed has more than 35 years of experience in the areas of political and strategic counseling, interest management, public affairs and stakeholder management in relation to companies and organizations. He has a background as a member of the Danish parliament and has been Minister of Family and Consumer Affairs, Minister of Transport, Minister of Justice and Deputy Prime Minister. Lars holds a master of law and has supplementary educations from CBS, Denmark, and Harvard University Kennedy School. Employed by Primetime Kommunikation with whom Reliance has a strategic partnership regarding Denmark.

Contact:
+45 41 17 49 18

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Lars Barfoed’s professional experience includes:

2018- Reliance A/S, senior adviser and principal
2017- Primetime Kommunikation, public affairs director
2017- Chairman of the board of directors of e.g. Energinet
2014-2016 Member of the Public Accounts Committee
2001-2015 Member of the Danish parliament
2011-2014 The Conservative party of Denmark, chairman
2010-2011 Minister for Justice and Deputy Prime Minister
2008-2010 Minister of Transport
2005-2006 Minister for Family and Consumer Affairs
1994-2001 Danish Bankers Association, CEO
1988-1994 CEO of Danish Retailers Association and after a merger, deputy CEO of Danish Trade and Service Association (now the Danish Chamber of Commerce) from 1993-94
1985-1988 Danish association of retail chains, CEO
1982-1985 Danish Employers’ Association, secretary
1981-1982 The Conservative Parliamentary Group of Denmark, political-legal secretary
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Mogens Gyde        

Senior adviser and partner

Mogens Gyde has over 35 years of experience within the areas of journalism, media relations, media training, corporate communication, crisis communication and advising the senior managements of Danish companies and organizations. Mogens is an educated journalist from Fyns Tidende (Danish newspaper) and the Danish School of Media and Journalism (Aarhus) as well as AMP from INSEAD in Fontainebleau.

Contact:
+45 20 86 50 50

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Mogens Gyde’s professional experience includes:

2013- Reliance A/S, senior adviser and partner
2007- Gyde Kommunikation, founder and managing director
1995-2010 Communiqué, co-founder, managing director and board member
1992-1995 Mogens Gyde Kommunikation, founder and managing director
1990-1992 Hafnia Holding, senior vice president (communications, branding etc.)
1989-1990 Hafnia Holding, head of communications
1987-1989 Danmarks Radio (the Danish Broadcasting Corporation), news department, executive editor
1986-1987 Danmarks Radio, TV news, news editor
1985-1986 Børsens Nyhedsmagasin, journalist
1980-1985 Danmarks Radio, TV news, journalist
1973-1980 Ekstra Bladet, journalist
1970-1973 Fyns Tidende, journalist
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Casper Hyldekvist

Senior adviser and principal

Casper Hyldekvist has more than 15 years of experience within public affairs, strategic counseling, communication strategy and processes for implementation, crisis communications, media training, internal communication and management consulting. He also has a background from Christiansborg (the Danish Parliament) and the European Parliament. Casper holds a master degree in political sciences ((cand.scient.(pol.)) from the University of Copenhagen, and a master degree in Management Development from the Copenhagen Business School (CBS). Employed by Primetime Kommunikation with whom Reliance has a strategic partnership regarding Denmark.

Contact:
+45 26 88 98 06

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Casper Hyldekvist’s professional experience includes:

2018- Reliance A/S, senior adviser and principal
2017- TV2 Business, commentator on communication and reputation
2008- Primetime Kommunikation, managing partner
2007-2008 European Parliament, political consultant
2007-2008 Rambøll Management, junior consultant
2004-2007 The Social Democratic Party of Denmark, political consultant
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Thomas Juul-Dam  

Senior adviser and principal     

Thomas Juul-Dam has more than 10 years of Danish and international experience within the areas of strategic communications, crisis communications, public affairs, political campaigns and analysis. He has previously worked as strategic adviser to former Minister for European Affairs, and former Minister of Defense, Nicolai Wammen, and later to former Prime Minister Helle Thorning-Schmidt. Thomas holds a master degree in political sciences ((cand.scient.(pol.)) from Aarhus University, Denmark. Employed by Primetime Kommunikation with whom Reliance has a strategic partnership regarding Denmark.

Contact:
+45 30 80 34 42

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Thomas Juul-Dam’s professional experience includes:

2018- Reliance A/S, senior adviser and principal
2015- Primetime Kommunikation, managing partner
2012–2015 Strategic adviser to former Prime Minister Helle Thorning-Schmidt
2011–2012 Strategic Adviser to former Minister for European Affairs and Minister of Defense Nicolai Wammen
2011-2011 Head of campaign and press to Nicolai Wammen
2010–2011 Primetime Kommunikation, head of analysis
2007–2010 Radius Kommunikation, communication adviser
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Jesper Klit

Senior adviser and partner

Jesper Klit has more than 30 years of experience within communications, the development of personal power and media training, and the design and conduct of TV, media and communication training sessions for a number of top executives, specialists and companies – including several Fortune 500 companies and the INSEAD Executive Programme. Jesper is an educated journalist from Aarhus Stiftstidende (Danish newspaper) and the Danish School of Media and Journalism (Aarhus).

Contact:
+45 40 83 13 33

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Jesper Klit’s professional experience includes:

2014- Reliance A/S, senior adviser and partner
2001- Jesper Klit & Partners, founder and managing director
1995–2001 Nordisk Film TV, CEO
1994–1995 Nordisk Film TV, programme director
1990–1994 Nordisk Film TV, producer of documentaries
1988–1990 TV2 Nyhederne, reporter
1986–1988 Weekendavisen, journalist
1982–1986 Aarhus Stiftstidende, Christiansborg journalist

Jesper Klit is also the author of several books about the media, communications and management. CEO of Jesper Klit & Partners with whom Reliance has a strategic partnership regarding Denmark.

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In total, we are a team of around 50 dedicated people providing our services.