Mission, Vision and Values


Reliance’s mission is:

  • To provide the best and most value-adding advice within our advisory expertise areas
  • To be an independent sparring-partner and to provide excellent advice for our clients within our advisory expertise areas

Reliance’s activities shall be of benefit for both our clients – first and foremost – and for our collaboration partners and employees.


Reliance’s vision is:

  • To be our clients’ first call and preferred collaboration partner within our advisory expertise areas
  • To consistently exceed our clients’ expectations for professional and value-adding advice

Our objective is long-standing and trustful client relationships created via excellent advice and service.


We are governed by our fundamental values:

  • Quality: We do not compromise – we have a passion for the best quality
  • Innovation: We are innovative and wish to enthuse our clients
  • Ambition: We set high objectives and push to achieve the best results
  • Honesty: We are honest towards our clients, also when it may be unpleasant to hear our true advice
  • Integrity: We keep our word, guard confidentiality, and maintain a high level of integrity