Corporate Positioning & Reputation

Reliance helps creating the long-term positioning and reputation of our clients. We help clients protect and enhance their reputation, develop thought leadership, and influence public debates around complex issues. We help our clients define and articulate who they are, the impact they have and what makes them stand out. Most importantly, we help our clients understand and reach the audiences and stakeholders that matter most, and measure the commercial influence of communications.

We have a holistic and business-oriented view on communication, and we do our utmost to ensure that our clients meet their strategic and business objectives, and achieve their desired positioning with relevant stakeholders. This happens through the formulation of vision, strategy and corporate narratives, combined with practical implementation, evaluation and follow-up.

At Reliance, we work with clients to build strategic advantages by generating favourable perceptions in the minds of key stakeholders. Such perceptions reflect the attractiveness and value of our clients’ products, services, trademarks, and brands, and constitute a client’s reputational capital.

Our areas of advice and expertise include:

  • Annual & online reports (e.g. annual reports, ESG reports) – from idea to final product
  • Campaigns & thought leadership
  • CEO & strategy communications
  • Content generation, distribution & management
  • Corporate communications & strategies
  • Corporate narrative development
  • Digital & social media
  • Employee engagement
  • Interim communications management support
  • NGO dialogue
  • Organization of internal/external stakeholder & media events
  • Perception studies & analysis
  • Purpose, vision & values
  • Reputational management & analysis
“We help clients protect and enhance their reputations”